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Job Description for Asst. Manager – Digital Marketing

Position: Asst. Manager – Digital Marketing

 Based in: Mumbai

 Reporting toSenior Analyst

Experience required: Someone with 2 to 4 years of work experience

 What do you need to do? (Role and Responsibilities)

  • Drive & manage new user acquisition for our mobile (Android and iTunes) games via internal channels & external channels.
  • Track and optimize activity to increase downloads & ROI from these channels.
  • Ensure that all campaigns are planned, tracked and operated towards specific business and growth objectives.
  • Measure and optimize on performance – ROI, retention, engagement, etc.
  • Plan, manage and execute to achieve optimum ROI per acquisition.
  • Create & maintain reports to showcase the health of the campaigns.
  • Stay up-to-date with digital marketing trends and potential new channels and strategies, including updates on attribution, latest trends in mobile marketing, social media acquisitions.

ASO

  • Keyword optimization and analysis to increase store visibility through search
  • Optimize the conversion of the stores landing pages, including creative and copy
  • A/B test store assets and roll out learning’s to all platforms
  • Share best practices and ASO insights regularly with internal teams.

Who could you be? Background and Experience:

  • A science or commerce graduate who has been in mobile user acquisition & ASO functions.
  • A high analytical mindset with good communication and interpersonal capabilities, able to work independently with minimal daily supervision.
  • Function quickly in a fast-paced, deadline-oriented environment.
  • Excel expert (for reporting)

Educational Qualification:

  • Graduate/Diploma Degree holder in (Science/Commerce) or any other equivalent educational background.

 Next Steps:

If this opportunity excites you:

Play our game “Car Driving Academy 2018 3D” and send us an example plan and performance report of the plan, for the below points:

  • Improve ASO on Google Play and iTunes App Store
  • User Acquisition through paid advertising.
  • The LTV of the game is 0.30 US$

Best of Luck!

After you have done the assignment, please send it along with your resume to hr@games2win.com

Click here to download the job profile