Category Archives: Case Studies
My first major lesson with friction in life happened at the age of fourteen. During the summer holidays of 1983, while I was in the 9th grade, my Nana (Mom’s dad) told me to go to Mumbai railway station and … Continue reading
Games2win crosses 100+ million game downloads and delivers the highest global engagement by an Indian Company in 2016!
Games2win – the leading Casual Games Company announced that it has crossed over 100 million game downloads across iTunes and Android stores and has delivered over 1.2 billion minutes of global engagement in 2016 – the highest by an Indian … Continue reading
On Friday August 26th we scored our version of an Olympic Gold! Our fun game – Fab Tattoo Design Studio hit the #1 rank in the Role Playing Games category of the USA Google Play Store! We also ranked #1 … Continue reading
This is a reproduction of the interview of Alok Kejriwal by Devika Singh as it appeared in the Business Today here dated 9th March 2016 Having started his own business after getting frustrated with a “stuffy family business environment”, Alok Kejriwal … Continue reading
On the 31st of July 2015, Google Play reduced the minimum purchase price of in-app items in India and finally ‘de-linked’ in-apps prices that were pegged to the $US. That move totally made sense.
Especially in a land like India where billions of people are used to ‘nano consumption’ while paying micro nano prices!
This shampoo ‘sachet’ costs Rs. 1 or
2 cents in the USA. In India, 75% of ALL Shampoo Sales are via this SKU!
Errr… what is PPP? Continue reading
I was pleasantly surprised to see an e-mail from Amazon informing game developers about the launch of Amazon Underground.
Simply explained, it’s a new program by Amazon that rewards game developers by the amount of TIME players spend in their games.
Note the words in BOLD – TIME SPENT!
As a founder of a Mobile Games Company with over 65 million downloads, I believe Amazon Underground is a massive game changer for the Casual Gaming Business
Mobile games arguably contribute the most amount of ‘time spent’ on mobile phones Continue reading
Fresh from its success of Yash Raj Films Bollywood games, Games2win (“G2W”), a global casual games Company with 57 million mobile game downloads, announced the launch of a mobile game starring popular hip-hop artist &Hollywood rapper, Tyga. The game is launched in alliance with Cashplay, the only real money eSports tournament provider operating globally.
In the first week of March this year, Games2win hit 51 million mobile game downloads across the app stores. What was gratifying about this achievement was that we had not spent even 1 US$ in marketing or user acquisitions!
How did we achieve this? Here are 5 interesting insights: Continue reading