Category Archives: Case Studies
Games2win partners with Yash Raj Films for Movie Based Games
14th February 2015: Games2win (“G2W”), a global casual games Company with 50+ million mobile game downloads, announced a licensing deal with Yash Raj Films Licensing (“YRFL”), the licensing division of Yash Raj Films (“YRF”), India’s leading film studio.
As the first step in developing a casual gaming domain under YRFL, Games2Win will be creating a set of 5 games based on YRF iconic Bollywood content. The first game under this non-exclusive licensing agreement is called “Movie Mania – Spot Differences” and is based on YRF’s timeless mega hit Dilwale Dulhania Le Jayenge (DDLJ). The free game just released on the Google Play Store to coincide with Valentine’s Day! The second game is based on YRF’s next major release Detective Byomkesh Bakshy! Continue reading
What are the metrics under the hood of a No. 1 iTunes App?
How many downloads are needed? What are the DAUs (Daily Active Users) required? What happens in different App markets globally? What are the tipping points?
What does it take to be No.1?
These are regular questions than haunt most Games and App developers. Unfortunately, as Game developers ourselves, in search of these answers, we did not find transparent, honest and reliable metrics that gave us a clear perspective on these important questions.