Category Archives: presentation

App marketing by Alok Kejriwal at ad:tech Bangalore

Alok Kejriwal, co-founder and CEO of Games2win presented 101 App marketing ideas to the audience at ad:tech Bangalore which was held in September, 2012. Here is the presentation:

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The 5 Tipping Point (metrics) that we learnt from our No.1 iTunes App – Parking Frenzy

What are the metrics under the hood of a No. 1 iTunes App?

How many downloads are needed? What are the DAUs (Daily Active Users) required? What happens in different App markets globally? What are the tipping points?

What does it take to be No.1?

These are regular questions than haunt most Games and App developers. Unfortunately, as Game developers ourselves, in search of these answers, we did not find transparent, honest and reliable metrics that gave us a clear perspective on these important questions.

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