Tag Archives: manager monitization
What do you need to do? (Role and Responsibilities)
- Drive & manage new user acquisition for our mobile (Android and iTunes) games via internal channels & external channels.
- Track and optimize activity to increase downloads & ROI from these channels.
- Ensure that all campaigns are planned, tracked and operated towards specific business and growth objectives.
How our game ‘Miranda Sings Vs Haters’ reached ranks #1, #2 & #3 on the iTunes USA charts without ads or promotions!
Games2win’s latest game ‘Miranda Sings Vs Haters’ (iTunes/Android) was built in collaboration with Global Top 10 YouTube celebrity Colleen Ballinger aka ‘Miranda Sings’. The game reached the top ranks on the iTunes USA charts on the weekend of 3rd December 2015. This was achieved without any user acquisition, media spends or iTunes USA promotions.
For us at Games2win, this was reminiscent of our glory moment when Parking Frenzy topped all the charts worldwide.
What did we do and what were the learnings we applied to achieve these coveted ranks with Miranda Sings? Continue reading →