A graduate from Northwestern University’s Kellogg School of Management, Tirath has worked and led across business development and marketing functions in different organizations in a career spanning more than a decade.
Tirath was an Entrepreneur in Residence at Lightbank, a $100M Technology investment firm and incubator whose portfolio companies included Groupon, InnerWorkings and Echo Global. At Lightbank, Tirath was actively involved in screening potential investments and working closely with start-up portfolio companies. He also incubated start-ups in the social commerce and location space.
Drawing from his experience at LightBank / Groupon where he worked on consumer facing Internet & location-based consumer activation, Tirath will work closely with the Games2win team with a specific focus on Appucino, a new location-based Mobile Social platform.
Says Alok Kejriwal, CEO of Games2win: “Our aim is to make Games2win and Appucino the new global paradigm of casual & snacky gaming. We are investing in content, technology and people to make this happen. Tirath brings a street view of what it takes to make a global and consumer friendly product platform that syncs engagement with location. With Tirath’s experience and our gaming expertise, we will make Appucino the new world standard for location-based engagement gaming.”
Says Tirath Kamdar: “When Alok called me to explain Appucino, I was sold. The idea is great; Games2win has a great library of over 500+ games and an audience of over 15 million. The Appucino gaming platform, with the right ingredients, can revolutionize the gaming business and also add a completely new dimension to mobile engagement. I am really excited to be part of this revolution!”
Games2win is a global top 20 casual games business and entertains over 15 million unique users a month as per comScore. Games2win owns over 600 original games that are published on its portals GangofGamers.com and Games2Win.com. And on the iOs and Android market places. More information is available at https://games2winmedia.com/about-us/
Press contact – chhavi@games2win.com