Background
Games2win has just crossed the 105 million mobile game downloads mark driven completely by:
- Creating good original content
- Virality and organic discovery by consumers
- App Store promotions
- Our own in-game promotions network
While we have never marketed our games and acquired users, we want to experiment with UA now. The reasons are:
- The LTV (Life Time Value) of our games have been growing and there may be an opportunity to generate a positive delta between spends and earns.
- Our very popular ranking games exhibit huge jumps in downloads with small additional downloads due to increased visibility. This leads to a positive ROI due to the increased downloads vs. money spent.
Please note that WE ARE NOT INTERESTED IN BUYING DOWNLOADS FOR SHOWING NUMBERS OR OTHER HYPE REASONS. WE WANT TO ONLY MAKE PROFITS FROM OUR SPENDS. We DO NOT invest in losses for vanity.
We need:
A professional / consultant / agency/ team who can run media experiments and campaigns for our games as under:
- Generate downloads for iTunes and Android Games ONLY
- Be able to plan and strategize UA ideas for global geographies such as US (our most important geo), India and other markets.
- Be very well versed in UA strategies across App Store Search Ads, Facebook, the Google network and other channels.
We have an internal team who will be responsible for actual buying and execution.
If you are interested:
Please respond telling us about the work you do and specifically the success you have had with
- Games (Most preferred!) and if not, other Entertainment apps
- What was the strategy behind your clients’ most successful campaigns? Was it to just generate downloads and please the VCs or some other reason?
- What are the analytical tools and platforms you find most useful?
- Tell us your favorite game
Send in your response to management@games2win.com and we will follow up with you to take this forward!
To know more about us, please visit https://games2winmedia.com/