5 million people dressing up and counting!

When 5 million people dress up, magic happens! Our casual, dressup mobile game "International Fashion Stylist"  just crossed 5 million downloads. This is what we learned! 1) We follow a 'learn; don't burn' biz strategy. All our games including this one are built via...

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Beware of Virus Ad Pop-Up’s that Scam you on iPhone

We’ve been noticing that many users have been facing some issues regarding “Virus Ads” that pop-up suddenly in popular apps and games (including Games2win games) on the iTunes App Store. Here are some actions you can take to stay away from this issue.

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Why do we like so much friction in our lives?

My first major lesson with friction in life happened at the age of fourteen. During the summer holidays of 1983, while I was in the 9th grade, my Nana (Mom’s dad) told me to go to Mumbai railway station and book tickets for a family trip to Nagpur. (Trivia – Nagpur is...

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How our game ‘Miranda Sings Vs Haters’ reached ranks #1, #2 & #3 on the iTunes USA charts without ads or promotions!

Miranda Sings Games2win’s latest game ‘Miranda Sings Vs Haters’ (iTunes/Android) was built in collaboration with Global Top 10 YouTube celebrity Colleen Ballinger aka ‘Miranda Sings’. The game reached the top ranks on the iTunes USA charts on the weekend of 3rd December 2015. This was achieved without any user acquisition, media spends or iTunes USA promotions.

For us at Games2win, this was reminiscent of our glory moment when Parking Frenzy topped all the charts worldwide.

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What did we do and what were the learnings we applied to achieve these coveted ranks with Miranda Sings?

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Google Play solves for PPP (Purchasing power parity) in Apps!

On the 31st of July 2015, Google Play reduced the minimum purchase price of in-app items in India and finally ‘de-linked’ in-apps prices that were pegged to the $US. That move totally made sense.

Especially in a land like India where billions of people are used to ‘nano consumption’ while paying micro nano prices!

This shampoo ‘sachet’ costs Rs. 1 or
2 cents in the USA.  In India, 75% of ALL Shampoo Sales are via   this SKU!

 
 

Errr… what is PPP?

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Amazon Underground – Amazon gets it right!

I was pleasantly surprised to see an e-mail from Amazon informing game developers about the launch of Amazon Underground.

Simply explained, it’s a new program by Amazon that rewards game developers by the amount of TIME players spend in their games.

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Note the words in BOLD – TIME SPENT!

As a founder of a Mobile Games Company with over 65 million downloads, I believe Amazon Underground is a massive game changer for the Casual Gaming Business

Background:

Mobile games arguably contribute the most amount of ‘time spent’ on mobile phones

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Games2win associates with American Rapper Tyga to launch his mobile game!

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Fresh from its success of Yash Raj Films Bollywood games, Games2win (“G2W”), a global casual games Company with 57 million mobile game downloads, announced the launch of a mobile game starring popular hip-hop artist &Hollywood rapper, Tyga. The game is launched in alliance with Cashplay, the only real money eSports tournament provider operating globally.

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