Role: App Store Optimization Sr Manager
Based in: Mumbai / Remote
Experience required: 8+ years of work experience
Reporting to: Head of Revenue & Marketing
What do you need to do? (Role and Responsibilities) :
- Own Games2win’s App Store presence, optimization, and localization strategy globally in over 50+ countries and 25 languages.
- Drive organic acquisition on the App Store and Google Play, leveraging every channel available to defend/optimize top ranks in stores, rank for more keywords and improve conversion in the stores.
- Develop App Store Optimization (ASO) strategies to ensure that all relevant games appear at the top of the search results in all applicable App stores
- Optimizing conversion rates for app store pages by utilizing various content and visual tools.
- Conduct ASO experiments using rigorous approaches and measurement methods (A/B tests, statistical methods) and prove their effectiveness.
- Conduct daily monitoring and reporting on ranks across top keywords, reviews, and sentiments across stores.
- Identify, acquire and roll out ASO tools and services throughout the company, manage the relationship with ASO agencies, tools & service providers.
- Stay updated on industry trends and contemporary practices in SEO/ASO, and Google/Apple algorithm updates.
- Work with ASO agencies and in-house team to manage execution.
- Work with intelligence tools, dashboards, data and data-based decision-making processes.
- Manage a team and collaborate with Game Designers, Product Managers, Graphics teams for Art and Graphics.
Who could you be? (Experience and Background):
- Experience with working on multilingual apps/games.
- Excellent understanding of all things ASO and willingness to go beyond.
- Comfortable using ASO platforms like Apptweak and Mobile Action.
- A passion for all-things ASO and Marketing Optimization, including changes to Storefronts, OS versions, algorithm changes, creative testing, and more.
- Must have strong analytical and communication skills
- Experience working with international/localization teams.
- Vast SEO experience is a plus-point
- Ability to complete analysis and presentation of data
- A commitment to continual improvement, with the ability to systematically test and evaluate new strategies and processes in all aspects of ASO work.
- Someone who loves games and plays them too!
A graduate (from any discipline) with impeccable written and spoken English
If this role as an App Store Optimization Sr Manager at Games2win interests you, then we have a small assignment for you:
Task 1 – The current category ranking of our game ‘Super Wedding Stylist’ on the Apple App Store is 200 in US Role Playing. Analyze the game and propose an ASO strategy for the iTunes store. The target is to improve the ranking and break into the top 100 RPG US iTunes organically.
What would be your suggestions to make continuous improvements to the organic rankings of our games? As an App Store Optimization Sr Manager, what would be your top 3 priorities?
Please use this Form to start the application process and we will be in touch!