Based in: Mumbai
Experience required: Someone with 3 to 5 years of work experience
What do you need to do? (Role and Responsibilities)
- Create marketing material for all aspects of casual mobile games including App Store icons, game screenshots, feature graphics, in-game promotional material, cross-promotion images, and Facebook/Google Ads graphic.
- Develop character illustration from concept and sketches to finished product.
- Develop 2D and 3D visual assets like characters and backgrounds using Photoshop, Illustrator and comparable tools.
- Very strong working knowledge of Photoshop, Illustrator and Adobe Creative Suite is a plus.
- Mimic pre-existing art styles. / Develop new art styles. / Develop branding-based illustrations.
- Collaborate with marketing, social and sales teams to ensure a full understanding of creative objectives and ensure they are executed accurately.
- Keep up with the latest trends in storytelling, video production, social media, and games.
Who could you be? Background and Experience:
- You should be an Art graduate from a respected Institute
- You should have 3 to 5 years of total experience in Graphic Design or as an Illustrator with a focus on digital and interactive media (a Mobile Gaming background will be preferred)
- You must have strong aesthetic and conceptual skills.
- You should have exposure to creative sites like Behance, Deviant Art, Pinterest, etc.
- You need to be highly creative with a thorough understanding of the latest art trends
- You must be able to relate to the emotion of the game and understand the audience for the games
- You must have a passion for mobile games and should be playing iTunes or Android games on a regular basis.
You must be conversant with:
- Adobe Photoshop
- Adobe Illustrator
1. We earn revenue from in-app purchases (IAP) and in the mentioned game we upsell the IAP’s through popup banner. As a Graphic Designer, we want you to design IAP upsell popup and it should have the following information.
- Get All 139 Cars (Mention Pack name “Get All 139 Cars” on the banner)
- Limited Time Offer (Mention “Limited Time Offer” on the banner to create urgency)
- Show 3-4 cars (Show images of different types of car. You can choose cars available in this folder)
- Call To Action (A button to purchase)
- Close Button (A button to close the popup)
- Original Price $49.99, Offer Price $24.99 (You need to strike out the original price & emphasize on discounted price)
- 50% Off Tag (Show this on the banner wherever you think its appropriate)
- Banner Resolution 1200px X 800px
- Visualize and create a character to match the existing art style of the game. (New & Existing character references are in this folder)
- The character pose and facial expression should look happy/excited.
- Use the character on (Task 1) IAP upsell popup. (See the reference image from Gardenscapes game attached below)
Below are a few upsell popup references from some of the Top Grossing games out there on the store. Do not copy, but use these references as a benchmark and try to make the banner better than these.