Google Play solves for PPP (Purchasing power parity) in Apps!

On the 31st of July 2015, Google Play reduced the minimum purchase price of in-app items in India and finally ‘de-linked’ in-apps prices that were pegged to the $US. That move totally made sense.

Especially in a land like India where billions of people are used to ‘nano consumption’ while paying micro nano prices!

This shampoo ‘sachet’ costs Rs. 1 or
2 cents in the USA.  In India, 75% of ALL Shampoo Sales are via   this SKU!

 
 

Errr… what is PPP?

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Amazon Underground – Amazon gets it right!

I was pleasantly surprised to see an e-mail from Amazon informing game developers about the launch of Amazon Underground.

Simply explained, it’s a new program by Amazon that rewards game developers by the amount of TIME players spend in their games.

amzon_underground

Note the words in BOLD – TIME SPENT!

As a founder of a Mobile Games Company with over 65 million downloads, I believe Amazon Underground is a massive game changer for the Casual Gaming Business

Background:

Mobile games arguably contribute the most amount of ‘time spent’ on mobile phones

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Games2win partners with LINE

7th July 2015: Games2win, India’s leading casual games company, today announced that it has entered into a strategic partnership with LINE, the world’s leading messaging platform,to deliver highly engaging and locally relevant games to serve its booming Indian...

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DARE – Mobile App Solutions by Games2win!

Background Games2win has 53 million mobile games app downloads and a hyper active user base that loves to play games. In India, we routinely clock anywhere between 20-30k downloads a day in India and  70-80k downloads worldwide. The Insight Games2win’s games are...

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Kim Verbon joins the Games2win Advisory Board

Games2win – a global casual games Company with over 260 million mobile game downloads announced that Kim Verbon has joined the company’s Board of Advisors. Kim is recognized as global casual games expert with an expertise in conceptualizing, visualizing, designing and producing games for Teen & Tween Girls.

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Teaching the Art of Negotiation via Games!

Games2win was recently informed by School of Creative Startups, that our game, ‘The Negotiator’ is now a part of their syllabus. The game has multiple choices that helps the decision making process and sharpens the presence of mind of the students. The Negotiator can...

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