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RECENT POSTS:

Why do we like so much friction in our lives?

Why do we like so much friction in our lives?

My first major lesson with friction in life happened at the age of fourteen. During the summer holidays of 1983, while I was in the 9th grade, my Nana (Mom’s dad) told me to go to Mumbai railway station and book tickets for a family trip to Nagpur. (Trivia – Nagpur is...

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Google Play solves for PPP (Purchasing power parity) in Apps!

On the 31st of July 2015, Google Play reduced the minimum purchase price of in-app items in India and finally ‘de-linked’ in-apps prices that were pegged to the $US. That move totally made sense.

Especially in a land like India where billions of people are used to ‘nano consumption’ while paying micro nano prices!

This shampoo ‘sachet’ costs Rs. 1 or
2 cents in the USA.  In India, 75% of ALL Shampoo Sales are via   this SKU!

 
 

Errr… what is PPP?

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Amazon Underground – Amazon gets it right!

I was pleasantly surprised to see an e-mail from Amazon informing game developers about the launch of Amazon Underground.

Simply explained, it’s a new program by Amazon that rewards game developers by the amount of TIME players spend in their games.

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Note the words in BOLD – TIME SPENT!

As a founder of a Mobile Games Company with over 65 million downloads, I believe Amazon Underground is a massive game changer for the Casual Gaming Business

Background:

Mobile games arguably contribute the most amount of ‘time spent’ on mobile phones

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How we got 51 million mobile game downloads without spending 1 $

In the first week of March this year, Games2win hit 51 million mobile game downloads across the app stores. What was gratifying about this achievement was that we had not spent even 1 US$ in marketing or user acquisitions!

How did we achieve this? Here are 5 interesting insights:

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