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RECENT POSTS:

Google Play solves for PPP (Purchasing power parity) in Apps!

On the 31st of July 2015, Google Play reduced the minimum purchase price of in-app items in India and finally ‘de-linked’ in-apps prices that were pegged to the $US. That move totally made sense.

Especially in a land like India where billions of people are used to ‘nano consumption’ while paying micro nano prices!

This shampoo ‘sachet’ costs Rs. 1 or
2 cents in the USA.  In India, 75% of ALL Shampoo Sales are via   this SKU!

 
 

Errr… what is PPP?

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Amazon Underground – Amazon gets it right!

I was pleasantly surprised to see an e-mail from Amazon informing game developers about the launch of Amazon Underground.

Simply explained, it’s a new program by Amazon that rewards game developers by the amount of TIME players spend in their games.

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Note the words in BOLD – TIME SPENT!

As a founder of a Mobile Games Company with over 65 million downloads, I believe Amazon Underground is a massive game changer for the Casual Gaming Business

Background:

Mobile games arguably contribute the most amount of ‘time spent’ on mobile phones

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Games2win associates with American Rapper Tyga to launch his mobile game!

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Fresh from its success of Yash Raj Films Bollywood games, Games2win (“G2W”), a global casual games Company with 57 million mobile game downloads, announced the launch of a mobile game starring popular hip-hop artist &Hollywood rapper, Tyga. The game is launched in alliance with Cashplay, the only real money eSports tournament provider operating globally.

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How we got 51 million mobile game downloads without spending 1 $

In the first week of March this year, Games2win hit 51 million mobile game downloads across the app stores. What was gratifying about this achievement was that we had not spent even 1 US$ in marketing or user acquisitions!

How did we achieve this? Here are 5 interesting insights:

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The 5 Tipping Point (metrics) that we learnt from our No.1 iTunes App – Parking Frenzy

What are the metrics under the hood of a No. 1 iTunes App?

How many downloads are needed? What are the DAUs (Daily Active Users) required? What happens in different App markets globally? What are the tipping points?

What does it take to be No.1?

These are regular questions than haunt most Games and App developers. Unfortunately, as Game developers ourselves, in search of these answers, we did not find transparent, honest and reliable metrics that gave us a clear perspective on these important questions.

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