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RECENT POSTS:

Amazon Underground – Amazon gets it right!

I was pleasantly surprised to see an e-mail from Amazon informing game developers about the launch of Amazon Underground.

Simply explained, it’s a new program by Amazon that rewards game developers by the amount of TIME players spend in their games.

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Note the words in BOLD – TIME SPENT!

As a founder of a Mobile Games Company with over 65 million downloads, I believe Amazon Underground is a massive game changer for the Casual Gaming Business

Background:

Mobile games arguably contribute the most amount of ‘time spent’ on mobile phones

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How we got 51 million mobile game downloads without spending 1 $

In the first week of March this year, Games2win hit 51 million mobile game downloads across the app stores. What was gratifying about this achievement was that we had not spent even 1 US$ in marketing or user acquisitions!

How did we achieve this? Here are 5 interesting insights:

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