Amazon Underground – Amazon gets it right!

I was pleasantly surprised to see an e-mail from Amazon informing game developers about the launch of Amazon Underground.

Simply explained, it’s a new program by Amazon that rewards game developers by the amount of TIME players spend in their games.


Note the words in BOLD – TIME SPENT!

As a founder of a Mobile Games Company with over 65 million downloads, I believe Amazon Underground is a massive game changer for the Casual Gaming Business


Mobile games arguably contribute the most amount of ‘time spent’ on mobile phones

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Games2win associates with American Rapper Tyga to launch his mobile game!

Fresh from its success of Yash Raj Films Bollywood games, Games2win (“G2W”), a global casual games Company with 57 million mobile game downloads, announced the launch of a mobile game starring popular hip-hop artist &Hollywood rapper, Tyga. The game is launched in alliance with Cashplay, the only real money eSports tournament provider operating globally.

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How we got 51 million mobile game downloads without spending 1 $

In the first week of March this year, Games2win hit 51 million mobile game downloads across the app stores. What was gratifying about this achievement was that we had not spent even 1 US$ in marketing or user acquisitions!

How did we achieve this? Here are 5 interesting insights:

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Games2win partners with Yash Raj Films for Movie Based Games

Games2win partners with Yash Raj Films for Movie Based Games

14th February 2015: Games2win (“G2W”), a global casual games Company with 50+ million mobile game downloads, announced a licensing deal with Yash Raj Films Licensing (“YRFL”), the licensing division of Yash Raj Films (“YRF”), India’s leading film studio.

As the first step in developing a casual gaming domain under YRFL, Games2Win will be creating a set of 5 games based on YRF iconic Bollywood content. The first game under this non-exclusive licensing agreement is called “Movie Mania – Spot Differences” and is based on YRF’s timeless mega hit Dilwale Dulhania Le Jayenge (DDLJ). The free game just released on the Google Play Store to coincide with Valentine’s Day! The second game is based on YRF’s next major release Detective Byomkesh Bakshy!

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Horn OK Please – Game Review

Horn OK Please is a game by Games2win for all those who love to travel and explore. You see India through the eyes a young and happy Happy Singh. He receives a cool truck from his family and is super excited to see India. He travels all the way from Punjab to Kolkata,...

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BFF High School Fashion Game Review

BFF High School Fashion is a game created by Games2win for anyone who loves fashion. It’s a dress-up game with a twist in the tale. You make three BFFs in the beginning that lead you to various events and parties, testing your fashion sense at every turn. The amount of dresses and accessories took me by surprise as every level had a new theme, AND a new dress! With 85 levels and tons of dress-up items, this is one really colorful ride.

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The 5 Tipping Point (metrics) that we learnt from our No.1 iTunes App – Parking Frenzy

What are the metrics under the hood of a No. 1 iTunes App?

How many downloads are needed? What are the DAUs (Daily Active Users) required? What happens in different App markets globally? What are the tipping points?

What does it take to be No.1?

These are regular questions than haunt most Games and App developers. Unfortunately, as Game developers ourselves, in search of these answers, we did not find transparent, honest and reliable metrics that gave us a clear perspective on these important questions.

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