How our game ‘Miranda Sings Vs Haters’ reached ranks #1, #2 & #3 on the iTunes USA charts without ads or promotions!

Miranda Sings Games2win’s latest game ‘Miranda Sings Vs Haters’ (iTunes/Android) was built in collaboration with Global Top 10 YouTube celebrity Colleen Ballinger aka ‘Miranda Sings’. The game reached the top ranks on the iTunes USA charts on the weekend of 3rd December 2015. This was achieved without any user acquisition, media spends or iTunes USA promotions.

For us at Games2win, this was reminiscent of our glory moment when Parking Frenzy topped all the charts worldwide.

Miranda Sings 
What did we do and what were the learnings we applied to achieve these coveted ranks with Miranda Sings?

read more

Google Play solves for PPP (Purchasing power parity) in Apps!

On the 31st of July 2015, Google Play reduced the minimum purchase price of in-app items in India and finally ‘de-linked’ in-apps prices that were pegged to the $US. That move totally made sense.

Especially in a land like India where billions of people are used to ‘nano consumption’ while paying micro nano prices!

This shampoo ‘sachet’ costs Rs. 1 or
2 cents in the USA.  In India, 75% of ALL Shampoo Sales are via   this SKU!


Errr… what is PPP?

read more

Amazon Underground – Amazon gets it right!

I was pleasantly surprised to see an e-mail from Amazon informing game developers about the launch of Amazon Underground.

Simply explained, it’s a new program by Amazon that rewards game developers by the amount of TIME players spend in their games.


Note the words in BOLD – TIME SPENT!

As a founder of a Mobile Games Company with over 65 million downloads, I believe Amazon Underground is a massive game changer for the Casual Gaming Business


Mobile games arguably contribute the most amount of ‘time spent’ on mobile phones

read more

Games2win associates with American Rapper Tyga to launch his mobile game!

Fresh from its success of Yash Raj Films Bollywood games, Games2win (“G2W”), a global casual games Company with 57 million mobile game downloads, announced the launch of a mobile game starring popular hip-hop artist &Hollywood rapper, Tyga. The game is launched in alliance with Cashplay, the only real money eSports tournament provider operating globally.

read more

How we got 51 million mobile game downloads without spending 1 $

In the first week of March this year, Games2win hit 51 million mobile game downloads across the app stores. What was gratifying about this achievement was that we had not spent even 1 US$ in marketing or user acquisitions!

How did we achieve this? Here are 5 interesting insights:

read more

Games2win partners with Yash Raj Films for Movie Based Games

Games2win partners with Yash Raj Films for Movie Based Games

14th February 2015: Games2win (“G2W”), a global casual games Company with 50+ million mobile game downloads, announced a licensing deal with Yash Raj Films Licensing (“YRFL”), the licensing division of Yash Raj Films (“YRF”), India’s leading film studio.

As the first step in developing a casual gaming domain under YRFL, Games2Win will be creating a set of 5 games based on YRF iconic Bollywood content. The first game under this non-exclusive licensing agreement is called “Movie Mania – Spot Differences” and is based on YRF’s timeless mega hit Dilwale Dulhania Le Jayenge (DDLJ). The free game just released on the Google Play Store to coincide with Valentine’s Day! The second game is based on YRF’s next major release Detective Byomkesh Bakshy!

read more

Horn OK Please – Game Review

Horn OK Please is a game by Games2win for all those who love to travel and explore. You see India through the eyes a young and happy Happy Singh. He receives a cool truck from his family and is super excited to see India. He travels all the way from Punjab to Kolkata,...

read more