Case Studies

Why do we like so much friction in our lives?

My first major lesson with friction in life happened at the age of fourteen. During the summer holidays of 1983, while I was in the 9th grade, my Nana (Mom’s dad) told me to go to Mumbai railway station and … Continue reading

Print Friendly

Games2win crosses 100+ million game downloads and delivers the highest global engagement by an Indian Company in 2016!

Games2win – the leading Casual Games Company announced that it has crossed over 100 million game downloads across iTunes and Android stores and has delivered over 1.2 billion minutes of global engagement in 2016 – the highest by an Indian … Continue reading

Print Friendly

How we hit #1 Rank in the USA on Google Play Store – 3 Lessons learnt as an Indian Company

On Friday August 26th we scored our version of an Olympic Gold! Our fun game – Fab Tattoo Design Studio hit the #1 rank in the Role Playing Games category of the USA Google Play Store! We also ranked #1 … Continue reading

Print Friendly

“We want to be top games company from India, not just in India”

This is a reproduction of the interview of Alok Kejriwal by Devika Singh as it appeared in the Business Today here dated 9th March 2016 Having started his own business after getting frustrated with a “stuffy family business environment”, Alok Kejriwal … Continue reading

Print Friendly

How our game ‘Miranda Sings Vs Haters’ reached ranks #1, #2 & #3 on the iTunes USA charts without ads or promotions!

Miranda Sings Games2win’s latest game ‘Miranda Sings Vs Haters’ (iTunes/Android) was built in collaboration with Global Top 10 YouTube celebrity Colleen Ballinger aka ‘Miranda Sings’. The game reached the top ranks on the iTunes USA charts on the weekend of 3rd December 2015. This was achieved without any user acquisition, media spends or iTunes USA promotions.

For us at Games2win, this was reminiscent of our glory moment when Parking Frenzy topped all the charts worldwide.

Miranda Sings 
What did we do and what were the learnings we applied to achieve these coveted ranks with Miranda Sings? Continue reading

Print Friendly

Google Play solves for PPP (Purchasing power parity) in Apps!

On the 31st of July 2015, Google Play reduced the minimum purchase price of in-app items in India and finally ‘de-linked’ in-apps prices that were pegged to the $US. That move totally made sense.

Especially in a land like India where billions of people are used to ‘nano consumption’ while paying micro nano prices!

This shampoo ‘sachet’ costs Rs. 1 or
2 cents in the USA.  In India, 75% of ALL Shampoo Sales are via   this SKU!


Errr… what is PPP? Continue reading

Print Friendly

Amazon Underground – Amazon gets it right!

I was pleasantly surprised to see an e-mail from Amazon informing game developers about the launch of Amazon Underground.

Simply explained, it’s a new program by Amazon that rewards game developers by the amount of TIME players spend in their games.


Note the words in BOLD – TIME SPENT!

As a founder of a Mobile Games Company with over 65 million downloads, I believe Amazon Underground is a massive game changer for the Casual Gaming Business


Mobile games arguably contribute the most amount of ‘time spent’ on mobile phones Continue reading

Print Friendly

Games2win associates with American Rapper Tyga to launch his mobile game!

Fresh from its success of Yash Raj Films Bollywood games, Games2win (“G2W”), a global casual games Company with 57 million mobile game downloads, announced the launch of a mobile game starring popular hip-hop artist &Hollywood rapper, Tyga. The game is launched in alliance with Cashplay, the only real money eSports tournament provider operating globally.

Continue reading

Print Friendly

How we got 51 million mobile game downloads without spending 1 $

In the first week of March this year, Games2win hit 51 million mobile game downloads across the app stores. What was gratifying about this achievement was that we had not spent even 1 US$ in marketing or user acquisitions!

How did we achieve this? Here are 5 interesting insights: Continue reading

Print Friendly

Games2win partners with Yash Raj Films for Movie Based Games

Games2win partners with Yash Raj Films for Movie Based Games

14th February 2015: Games2win (“G2W”), a global casual games Company with 50+ million mobile game downloads, announced a licensing deal with Yash Raj Films Licensing (“YRFL”), the licensing division of Yash Raj Films (“YRF”), India’s leading film studio.

As the first step in developing a casual gaming domain under YRFL, Games2Win will be creating a set of 5 games based on YRF iconic Bollywood content. The first game under this non-exclusive licensing agreement is called “Movie Mania – Spot Differences” and is based on YRF’s timeless mega hit Dilwale Dulhania Le Jayenge (DDLJ). The free game just released on the Google Play Store to coincide with Valentine’s Day! The second game is based on YRF’s next major release Detective Byomkesh Bakshy! Continue reading

Print Friendly

The 5 Tipping Point (metrics) that we learnt from our No.1 iTunes App – Parking Frenzy

What are the metrics under the hood of a No. 1 iTunes App?

How many downloads are needed? What are the DAUs (Daily Active Users) required? What happens in different App markets globally? What are the tipping points?

What does it take to be No.1?

These are regular questions than haunt most Games and App developers. Unfortunately, as Game developers ourselves, in search of these answers, we did not find transparent, honest and reliable metrics that gave us a clear perspective on these important questions.

Continue reading

Print Friendly
Print Friendly

Comments Closed